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Technical Product Marketing Specialist

The Opportunity: Technical Product Marketing Specialist
The principle function of the Account Based Marketing Specialist (ABMS) is to lead the Integrated Systems Business Unit (BU) market offering positioning effort by providing marketing leadership that strategically and tactically drives their solutions with the maximum marketing impact.
Responsibilities
Drive the BU marketing effort by optimally positioning the offering that will support the Business Unit strategic growth strategies and generate quality leads. This includes but is not limited to driving the creation of power messaging and value proposition determination.
Work with the BU to create systems and services marketing content (write technical white papers, case studies, web content, blog posts, literature, etc.) for marcoms programs
Drive the competitive research effort to support better product positioning
Drive the market research effort to support Product Mangers (PM) roadmaps
Gain an understanding of the BU annual business goals and objectives and ensure Marketing supports that effort in the best way possible
Support and attend SCC 0 and SCC 1 product relevant presentations (R&D reviews and funding requests on new product/service/systems proposals)
Identify the reporting necessary to track and highlight trends in inbound marketing activity (or the lack thereof) to evaluate the effectiveness of our systems/BU marketing efforts and make recommendations to steady the course or shift marketing activities/spend to optimize marketing effectiveness and maximize sales support
Leads sales enablement (sales tools and saels training for direct and indirect sales channels with support from the PM)
Lead the marketing effort for product launches and support the Product Manager in their efforts to support training of Sales
Periodically attend shows (serve as booth staff) that are strategic for assigned product offering
Where possible find common marketing opportunities between other BU product lines to present solutions to customer vs stand-alone product lines
Manage and front access to CWDS market research tools for assigned BUs
Support the Product Manager with sales training programs
Support Product Managers in win/loss analysis by collecting information from Sales and other sources such as the CRM
Gains insights on target market personas
Required Skills
Marketing and/or Journalism Degree or Certificate (university or college or at least a technical writing certificate)
High technology marketing and/or writing experience
Excellent writing and marketing communication skills
Must be able by interviewing Product Managers and other Subject Matter Experts, covert technical information and facts into problem solving/value propositions (please provide some evidence of this with your application)
B2B embedded hardware/computing experience
Ability to quickly acquire subject matter knowledge
Ability to work effectively with Marketing, Sales and Engineering
Ability to work independently and be self-motivated
Great team skills
Great organization skills
Positive attitude
Professional conduct
TRAVEL: Some travel required, hence, a passport in good standing will be required and a controlled goods certification (organized by CW)
This position may require exposure to information which is subject to US export control regulations, i.e. the International Traffic in Arms Regulations (ITAR) or the Export Administration Regulations (EAR). All applicants must be U.S. persons within the meaning of U.S. regulations.
Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled



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