Senior Downstream Marketing Manager Job

Date: Jan 15, 2018
Location: Valencia, CA, US, 91355
Company: Boston Scientific
Additional Locations: US-CA-Los Angeles
Purpose and Passion ? Comprehensive Benefits ? Life-Work Integration ? Community ? Career Growth
At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges. Together, we're one global team committed to making a difference in people's lives around the world. This is a place where you can find a career with meaningful purpose?improving lives through your life's work.
About the Role
This role will be responsible for creating, directing and executing direct to physician marketing activities for the pain franchise for Boston Scientific. This will include product launch as well as continuation marketing of current product offerings to drive above market revenue growth.
Your responsibilities will include:
Become the product expert to serve as a clinical and functional advisor to external and internal customers
Develops relationships with key opinion leaders to help understand how to best drive adoption and awareness of our products
Direct and execute materials and support for assigned products, including new product launch support, presentations, selling materials, technical bulletins, digital campaigns, sales training, advertising, public relations, tradeshows, medical congresses, newsletters and other communication venues
Drive the creation of product and portfolio messaging utilizing cross functional input and feedback, market research, and KOL interactions
Analyze competitive information, & develop sales & marketing strategies and responses to competitive product launches
Use classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives
Work with Clinical Education to shape and execute KOL strategies, symposia efforts and tradeshow execution
Identify best practices to address key business challenges and opportunities
What we're looking for in you:
BA/BS required, Master's/MBA strongly preferred
Must have minimum 3-5 years' experience in downstream marketing, product launch and training efforts. Must have commercialization experience in a marketing environment.
Ability to manage product launches and commercialization experience required
Must have experience establishing and maintaining global KOL relationships
Medical device experience strongly preferred
Digital marketing experience strongly preferred
Demonstrated success collaborating as an integral cross-functional team member
Excellent oral/written communication and interpersonal skills
Clinical expertise in medical device product line or demonstrated ability to quickly develop expertise
Position requires 30% travel (including international travel)
Chronic pain affects hundreds of millions of people worldwide, including more than 100 million in the US alone. Our global mission?our passion and purpose?is to help these people with cutting-edge technologies. We helped develop the science of Neuromodulation. We are leaders in Spinal Cord Stimulation: the use of implanted electrical devices to help relieve pain. We are also a leader in DBS: deep brain stimulation. People with a passion to improve lives created these solutions and are hard at work on other breakthroughs. If you share our passion to truly make a difference, please join us. At Boston Scientific Neuromodulation, you'll have the opportunity to improve people's lives by interfacing with sales representatives and physicians to drive downstream marketing aspects of planning, developing, and delivering products and programs for Neuromodulation products.
About us
As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you're looking to truly make a difference to people both around the world and around the corner, there's no better place to make it happen.
Boston Scientific is an Equal Opportunity Employer ? Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
Requisition ID: 386653
Nearest Major Market: Los Angeles
Job Segment: Neurology, Medical, Marketing MBA, Electrical, Healthcare, Marketing, Engineering

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